Floral Design and Marketing A120100 (Full-Time)
|August 20, 2013||
MTWRF (9:30 am - 2:00 pm)
6 Months (600 Clock Hours)
Monday-Friday; 9:30 am-2:00 pm
Basic Skill Levels:
TABE Test Scores: 9th Grade Reading, Math and Language
(In lieu of the TABE test, degreed applicants may submit proof of a U.S. college degree from a regionally accredited institution and complete the Application for Admission. Please click here to view a list of approved regional accrediting agencies.)
This program introduces the student to exciting flowers and plant material from around the world. Studies include basic and advanced floral design skills, color science, post harvest physiology, shop management, display and merchandising as well as entrepreneurship. All areas of the industry are explored. Students learn to work with fresh and silk flowers imported from around the globe. Many students go on to work for, or manage floral operations, or open their own businesses.
Book and Supply Information
The following books and supplies are required for this program. All items listed on the fee sheet (see link below) are available at the Erwin Technical Center Bookstore. The ISBN number is located after each textbook. For the most current fee sheet, please contact the Student Services Office, Financial Aid Office or our Bookstore.
Floral Books and Supplies August 2012 Class
Floral Books and Supplies September 2012 Class
Floral Books and Suplies for October 2012 Class
Floral Books and Suplies for January 2013 Class
Graduates are qualified to seek employment as floral designers or floral operations managers. They may seek employment in floral wholesale operations, become floral shop entrepreneurs, or seek positions with floral wire services and retail store display/merchandising departments, floral designers for interior decorators, and designers for event planners.
Salaries for graduates range from $9.74 - $14.67 per hour.
Frequently Asked Questions
What skills are taught in the Floral Design program?
All basic and advanced designed skills are taught in this program, including post harvest skills for cut flowers, display / merchandising skills, management/sales skills, and communication/computer skills.
What are the local job opportunities in this field?
Opportunities are usually available throughout Central Florida. We look to Erwin's Floral Design Advisory Committee, made up of community business members, to assist with job information throughout the Tampa Bay Area.
Which businesses, besides floral shops, hire graduates from this program? Graduates are hired at wholesale floral companies, silk flower retailers, wire service companies, department stores (display departments), grocery stores (floral departments), and craft stores (floral departments).
What are the physical demands of the job?
Florists should be in good health. They need to be able to stand for long periods of time, be able to bend, lift and carry merchandise.
What is the local starting salary in this field?
Most entry level employees start in the $10.00 - $12.00 per hour range with raises commensurate with skill level, production speed, and customer service skills.
What hours might graduates expect to work as floral designers?
Usually florists work an 8 hour full time shift (8am-5pm or 9am-6pm). Part-time hours and holiday hours increase due to business volume and vary with each employer.
What are the most important customer skills in the floral design business?
The most important customer skills in the floral design business are greeting customers with smiles and positive attitudes, strong sales/marketing skills and product knowledge, and good communication skills.
What personal qualities make for a successful floral designer?
Important personal qualities for floral designers to possess are to have good color/spatial skills and be artistically inclined. Floral designers should like to work with their hands, create things, work with flowers/plants, and like working with and being around all kinds of people.
Do students learn how to start their own businesses?
Yes, students are prepared to start their own businesses after gaining experience in the floral industry.
Where have graduates found employment?
Graduates have been employed by Publix, Sweet Bay, and Sam's Club Floral Departments, O.G. Carlstedt & Co. Wholesale Florist, Nordlies Wholesale Florist, Rainbow Flowers Wholesale Brokers, Michael's, Silk Gardens, Old Time Pottery, Floral Impressions, Inc., Jennie's Flowers, The Arrangement Florist, The Potting Shed Florist, Downtown's Florist, Bay Bouquet Florist, Whidden's Florist, and English Rose Florist (Brandon) and many other Tampa Bay Area wholesale operations and retail floral shops.
Is job placement available upon graduation?
Advisory committee representatives and teachers provide students with guidance and recommendations.
How can I learn more about this career field?
Click here for more information.